Event Planning

          Events are an important aspect of a racing team. They help you interact with sponsors, promote your team even more, and will improve your audience in no time. Through event planning, you learn how to work well with others.

            Event planning requires deep thought and well organized ideas. These ideas will be talked through with the whole group, and the group as a whole will make a decision together on what exactly they expect the outcome to be. The group will then select specific tasks for certain individuals to handle. This will put organization into the event and make everything run smoothly throughout the rest of the process. Once 
everything is all set and organized, you will then go ahead and make sure the individuals are doing their tasks correctly and efficiently. If the process is going well, then you have successfully planned your event to your best potential. Doing the planning and organizing all correctly and having a great turnout will show your guests that you mean business. This will also show that your goal of wanting to be the top racing team is absolute and looked upon. Being the best in everything you do is a great feeling, so take that planning and organizing seriously to succeed.

            In conclusion, event planning is a very complex process. It requires many different ideas and thoughts from others that have the same goal as you. Working together and showing how great you can be as a team just proves that you can do anything you set your mind to.  

Brand

     Branding is that aspect of a team or company that you need in order for it to survive. Creating an effective and efficient brand will not only increase your market sales, but it will also help your team to be a competitor to other markets. Your brand is different from all other companies because it is about who you are, what you want to do, and why people want your team.

     Once you have found your brand, aka your purpose as a company, that is called “defining your brand”. Defining your brand is almost like a self-discovery in a way because you are trying to find your company and its purpose with a whole lot of different techniques. Your employees are putting input in as well to help this self-discovery thrive, but through the process it may be very difficult and time-consuming. There are eight ways to make sure that your team is on the right track, and they are: creating an effective logo, writing down brand messages (taking notes on things you have done and why you want to do them), integrating (setting a perfect tone, mood, etc.), having a voice for your company that makes a statement, have certain marketing material at hand, staying true to your brand and only yours, and staying consistent throughout the whole entire process. These eight ways of staying on track will help you tremendously down the road to success.  

      Overall, branding is a very important aspect of marketing and forever will be. Branding is that certain area that makes or breaks your team. If you are slacking in any area, your whole team will take the fall. Marketing requires time and effort, so if you are not going to do that then you should not be in this field of work.

            

Target

Targeting your audience, such as age, nationality, religion, will take some time and effort in order to achieve the goal for your company. It will not only benefit you, but it will help your company to thrive down the road. Deciding who you are going to target is the most difficult aspect of a marketing team.

            Marketing has become so complex nowadays that it is hard to determine who likes what anymore. Many people like different things, so when it comes to marketing you really need to know who the exact audience will be and how you will get that audience intrigued in your business or product. You should start by planning out the product, thinking about who will like this and why they should like it. After planning it out, you need to organize all of your idea to be put into perspective. Organizing will help you to start to develop some type of audience because you are getting deeper into the planning process. Leading comes next because you need to put those plans into action to see if they are going to work and to lead your team in the most efficient and effective way possible. Last comes controlling. Controlling will put all of the planning process together so that you are controlling what needs to be fixed and why it needs to be fixed.

            Overall, targeting should be done both effectively and efficiently. It should be done this way for it is a great way to market your team. Targeting a stable audience is what will make or break your team, along with a few other aspects.