Return on Investment (ROI)

            Return on Investment, or ROI, means the you are getting feedback and trying to fix what needs to be fixed within the company. This is the part where you go back and fix things that have not been done correctly and efficiently. Since things have not been done correctly, that can affect the overall goal for the team. It slows many things down that could have been done right from day one.

            ROI helps teams get back on track and fix the areas that they have lacked in. Sometimes it may not work out for some. If you make the right adjustments and make sure that every employee is working to their greatest potential, then things will start to turn up for both you and you team. Being a team and working together is what is most important in this situation, so if you were not doing that from day one, then you have some work to do. Working together and sharing ideas is how a team operates. ROI proves that there are always areas that need improvement within a company, so if those improvements can be made and done correctly it will really help your team at the end of the day.

           

        In conclusion, ROI helps teams get back on track with all the feedback the comes in. The feedback helps the team to become bigger, better, and more hard working. If you are able to fix products and regain a team mindset, then you are going to have a successful motorsports marketing team.

Activation

         Activating, or putting plans into action, will be easy breezy if you have done all the previous steps correctly and efficiently. Taking everything that you have just gone through and making all of those plans happen will really make the team feel like it is to be successful. Although you have already been successful with your plans, this is just that next step in the process that will help everything fall into place.

            Once the activation step takes place, and if it succeeds, then you will be on your way and smooth sailing. The activation can be hard if all of the previous steps have been done either not at all or just very half asked. The plans can be put into action by having the whole team come together and work on it as a whole. When the team comes together, that shows individuals that this team means business and wants to succeed in their careers. Being on a race team can be a lot of work and concentration, but if you can make it work and stay focused on everything that needs to get done you will do great. It’s the time and effort spent that counts.

           

In conclusion, activating takes both time and effort in order for a common goal to be achieved. If this common goal can be achieved and the team can do this as a whole, then the team will truly benefit from it all.

             

Campaign

            Creating a campaign is only difficult if you do not know what your brand is. Once your brand is created, then the campaign should be smooth sailing. Through everything you have done so far, the campaign should be the easiest part. If everything is done correctly and efficiently, then the whole campaign process will be very simple. Some thought should go into it, but most of it is already done.

            Campaigns are what can make or break your team, so make sure that everything is being done correctly before submitting it to anyone. Before the submission process, call your whole team into a meeting to discuss the next steps you are going to take. Make sure that everyone is understanding the brand meaning and why it is important. The understanding is the most important part here because if you cannot back up yourself being asked questions about the campaign, then you need to completely reevaluate the whole thing. If one person in the whole team does not understand the true meaning, or purpose of the team, then that is really taking a risk on your future. Making sure that the whole entire team understands will take some time and effort, but in the end it will benefit your team in a very big way.

            In conclusion, Campaigns will make or break you whether you like it or not. Take the time and effort to make a solid, efficient campaign for your team, so that you will not have to go back later and start from square one. Things take time, as they should.  

Merchandising

           One way of merchandising for your company in order for it to be successful is to sell it to the audience you are trying to impress. In this case, we are attempting to sell the merchandise to young professionals seeking marketing jobs in racing. Targeting the right audience for the merchandise will be tricky and time consuming, but in the end it will all be worth it.
           

        Merchandising your company will take some thought for you have to get the perfect concept going. Start by designing a logo for your company. After the logo is complete, figure out where the logo will go on your apparel and begin to manufacture all of it. Once the apparel comes in finished and ready, make sure that it is good quality and done correctly. You do not want a customer getting a poorly made shirt by a big company like this. If you have the money to manufacture have nice stuff, use it to your advantage. Your image is what will matter in this field of work. If you do not present yourself the right way, or sell poorly made apparel, then your fan base is going to decrease tremendously.

            In conclusion, merchandising needs to be done properly and professionally. If you want to gain that specific audience, then you have to do what appeals to the customer. Everything in this field is competition, including your fan base.