Merchandising

           One way of merchandising for your company in order for it to be successful is to sell it to the audience you are trying to impress. In this case, we are attempting to sell the merchandise to young professionals seeking marketing jobs in racing. Targeting the right audience for the merchandise will be tricky and time consuming, but in the end it will all be worth it.
           

        Merchandising your company will take some thought for you have to get the perfect concept going. Start by designing a logo for your company. After the logo is complete, figure out where the logo will go on your apparel and begin to manufacture all of it. Once the apparel comes in finished and ready, make sure that it is good quality and done correctly. You do not want a customer getting a poorly made shirt by a big company like this. If you have the money to manufacture have nice stuff, use it to your advantage. Your image is what will matter in this field of work. If you do not present yourself the right way, or sell poorly made apparel, then your fan base is going to decrease tremendously.

            In conclusion, merchandising needs to be done properly and professionally. If you want to gain that specific audience, then you have to do what appeals to the customer. Everything in this field is competition, including your fan base.