Campaign

            Creating a campaign is only difficult if you do not know what your brand is. Once your brand is created, then the campaign should be smooth sailing. Through everything you have done so far, the campaign should be the easiest part. If everything is done correctly and efficiently, then the whole campaign process will be very simple. Some thought should go into it, but most of it is already done.

            Campaigns are what can make or break your team, so make sure that everything is being done correctly before submitting it to anyone. Before the submission process, call your whole team into a meeting to discuss the next steps you are going to take. Make sure that everyone is understanding the brand meaning and why it is important. The understanding is the most important part here because if you cannot back up yourself being asked questions about the campaign, then you need to completely reevaluate the whole thing. If one person in the whole team does not understand the true meaning, or purpose of the team, then that is really taking a risk on your future. Making sure that the whole entire team understands will take some time and effort, but in the end it will benefit your team in a very big way.

            In conclusion, Campaigns will make or break you whether you like it or not. Take the time and effort to make a solid, efficient campaign for your team, so that you will not have to go back later and start from square one. Things take time, as they should.  

Merchandising

           One way of merchandising for your company in order for it to be successful is to sell it to the audience you are trying to impress. In this case, we are attempting to sell the merchandise to young professionals seeking marketing jobs in racing. Targeting the right audience for the merchandise will be tricky and time consuming, but in the end it will all be worth it.
           

        Merchandising your company will take some thought for you have to get the perfect concept going. Start by designing a logo for your company. After the logo is complete, figure out where the logo will go on your apparel and begin to manufacture all of it. Once the apparel comes in finished and ready, make sure that it is good quality and done correctly. You do not want a customer getting a poorly made shirt by a big company like this. If you have the money to manufacture have nice stuff, use it to your advantage. Your image is what will matter in this field of work. If you do not present yourself the right way, or sell poorly made apparel, then your fan base is going to decrease tremendously.

            In conclusion, merchandising needs to be done properly and professionally. If you want to gain that specific audience, then you have to do what appeals to the customer. Everything in this field is competition, including your fan base.

Media

Branding your team through your social media platforms is a very important part of marketing and will be for a long time. Social media is a substantial way of getting your team out there and showing people who you are and what you are about. If you are able to create a stable audience through your social media platforms, then your team has a really good chance of succeeding down the road.

There are many different techniques that you can learn on social media. On platforms, such as Twitter and Instagram you can use hashtags to gain more followers or just to get noticed in a particular area. Twitter and Linked-in, however, are the two platforms that most people use for business purposes. Linked-in is a great way of putting your team or yourself out there because it provides all your information in a small, well thought out way. Twitter is a little bit different for it provides a little bit more time and effort to create the perfect page. Creating a professional looking twitter page requires much thought. You should start by creating an account and username for your company. Once you have found a suitable name, provide information about your company in the bio section of the page. After the bio comes the profile picture and cover photo. Try and be as creative as you can with this because that is what your followers will be seeing all the time. Lastly, you will tweet your very first tweet. It should sound professional, fresh, exciting, and meaningful.

In conclusion, media is a substantial way of maintaining a stable audience for your company. If your pages are done right and the information being provided on them is accurate, then your company will be sailing more and more each day.